Yogi to the big screen

After the puzzling success of ALVIN AND THE CHIPMUNKS, you knew it was only a matter of time before more films based on 50s-era cartoons were headed into production. Now we get word that Warner Bros. is hard at work on a feature version of YOGI BEAR that would replicate ALVIN’s live-action/CGI hybrid. Yes you will see Yogi and Boo-Boo as actual bears who can talk (and presumably wear ties). Joshua Sternin and Jeffrey Ventimilia, who wrote the upcoming Dwayne “Not The Rock” Johnson comedy THE TOOTH FAIRY, will write the script for producer Donald De Line (who is also working on a live-action adaptation of THE JETSONS). Ash Brannon, who co-directed both TOY STORY 2 and SURF’S UP, is attached to direct. I guess my question is whether kids have any idea who Yogi Bear is. I mean Alvin and the Chipmunks were somewhat relevant because of their Christmas songs but I haven’t seen a Yogi Bear cartoon in years. But I suppose if kids will see a movie about talking chihuahuas, they’ll go see a movie about a talking bear.