Throughout his musical career, the artist known as Beck has been hailed as something of a chameleon within the industry. The reason for this is because he's made a concentrated effort to re-invented himself with damn-near every major album release. Since breaking out into the grundge rock scene in 1994, courtesy of his Mellow Gold hit "Loser," Beck has tapped into the Doo Whop, Disco, and Folk genres in an effort to evolve his sound, with each passing project.
Now, after releasing his latest LP, Colors, back in October of last year, Beck has partnered with HOT FUZZ and BABY DRIVER-director Edgar Wright for his newest music video. Joining the creative duo for the musically-synced visual feast is COMMUNITY and MAD MEN actress Alison Brie, who dances and sings alongside Beck in the colorful accompaniment to the album's title track.
For the moment, the video is being hosted exclusively on iTunes via Apple. Thankfully, a groovy preview of the video has been posted to Beck's official YouTube channel. You can check it out for yourself below:
If you're looking to watch the entire video (which I can say from first-hand experience is very cool), you can gain access to it by using the following link.
It's also worth noting that Beck is about to launch a tour in support of his new record, which you can find the dates for below:
04/07/18 – Toluca, Mexico – Ceremonia 2018
04/26/18 – Washington, D.C. – Anthem %
04/27/18 – Washington, D.C. – Anthem # [SOLD OUT]
04/29/18 – Charlotte, NC – Metro Credit Amphitheatre ^
04/30/18 – Atlanta, GA – Tabernacle ^ [SOLD OUT]
05/01/18 – Atlanta, GA – Tabernacle ^
05/04/18 – New Orleans, LA – New Orleans Jazz Fest
05/05/18 – Birmingham, AL – Concert Hall at the BJCC %
05/06/18 – Nashville, TN – Ascend Amphitheater @
05/23/18 – Dublin, Ireland – 3 Arena ~
05/25/18 — Belfast, IE — BBC Biggest Weekend (5/25-5/26)
05/27/18 – London, UK – All Points East Festival
05/28/18 — Bournemouth, UK — BIC $
06/01/19 – Nimes, FR – This Is Not A Love Song
06/02/18 – Paris, FR – We Love Green
06/04/18 — Tilburg, NL — 013
06/05/18 — Brussels, BE — Ancienne Belgique [SOLD OUT]
06/06/18 — Brussels, BE — Ancienne Belgique [SOLD OUT]
06/08/18 — Hamburg, DE — Stadtpark
06/09/18 – Aarhus, DE – NorthSide Festival
06/11/18 – Stockholm, SE – Gröna Lund
07/6/18 – Detroit, MI — Fox Theater *
07/7/18 – Toronto, ON — Budweiser Stage *
07/10/18 – Montreal, QC — Place Bell *
07/12/18 — Quebec, QC — Festival de Quebec
07/13/18 — Ottawa, ON — RBC Bluesfest
07/15/18 – Boston, MA — Blue Hills Bank Pavilion
07/19/18 – New York, NY — Madison Square Garden +
07/20/18 – Philadelphia, PA — Festival Pier +
08/18/18 – Osaka, JP – Summer Sonic
08/19/18 – Tokyo, JP – Summer Sonic
09/22/18 — Salt Lake City, UT — Maverick Center &
09/24/18 – Morrison, CO – Red Rocks Amphitheatre
09/28/18 – Los Angeles, CA – The Hollywood Bowl
% w/ Kimbra
# w/ Torres
^ w/ Twin Shadow
@ w/ Preservation Hall Jazz Band
~ w/ Yeah Yeah Yeahs
$ w/ Sparks + Shame
* w/ Oh Wonder
+ w/ Glass Animals
& w/ Jenny Lewis
And yes, that is Jenny Lewis of STRANGE DAYS and NATURAL BORN KILLERS fame. She's actually quite the musician.