While widescreen has become the standard format for movies, TV and gadgets, teaser trailers seem to be going vertical.
They may call it a “motion poster”, but this is essentially a differently oriented teaser trailer for THE OTHER GUYS, the upcoming Will Ferrell/Mark Wahlberg buddy cop comedy from Ferrell’s ANCHORMAN and STEP BROTHERS collaborator Adam McKay.
Synopsis: Set in New York City, THE OTHER GUYS follows Detective Allen Gamble (Will Ferrell), a forensic accountant who’s more interested in paperwork than hitting the streets, and Detective Terry Hoitz (Mark Wahlberg), a tough guy who has been stuck with Allen as his partner ever since an unfortunate run-in with Derek Jeter. Allen and Terry idolize the city’s top cops, Danson and Highsmith (Dwayne Johnson and Samuel L. Jackson), but when an opportunity arises for the Other Guys to step up, things don’t quite go as planned.