Up until today, I just ate Kellogg’s and Keebler products because I enjoy the idea of Wilford Brimley curses me with “diabeetus,” but now there is a good reason to seek out their sugary products. There is a new promotion available on both of their products that allow you to point your smartphone at an image of Peter Parker on their packaging. This unlocks all-new scenes from THE AMAZING SPIDER-MAN.
So far, three scenes have been unlocked and there are likely to be more. Check out the low-resolution clips below.
This is a nice little marketing gimmick that will definitely appeal to younger kids who want to catch the latest glimpse of the web-slinging superhero.
THE AMAZING SPIDER-MAN opens July 3rd.