Those creepy clown sightings are NOT viral marketing for It, producers say

Last Updated on July 31, 2021

Andy Muschietti's remake of Stephen King's IT has just wrapped production, more or less concurrently with those creepy clown sightings that were going on in the Carolinas. And more sightings have been going on in Arkansas, Mississippi and Kentucky. Nice try guys, you can't viral market us this time! But wait…

Word just came in from New Line spokesperson Cathy Nam, who confirms that those sightings are not in fact part of a cult marketing campaign for the film, which comes out next year. She told The Hollywood Reporter:

New Line is absolutely not involved in the rash of clown sightings,

That's good news, because things were getting a bit too creepy for a marketing stunt. But that leaves the question… Who is doing these things? Presumably, it's just people who have gotten wind of the other sightings and want to copy them to get on the news, but… Could it be something more sinister? To paraphrase Marc Maron's thoughts on a Trader Joe's conspiracy, I don't know when we'll find out what's going on, but we'll all find out on the same say.

Scripted by Gary Dauberman and Chase Palmer, IT will tell the story of:

seven children known as The Losers Club who come face to face with life problems, bullies and a monster that takes the shape of a clown called Pennywise. 

The film stars Jaeden Lieberher, Finn Wolfhard, Jack Dylan Grazer, Wyatt Oleff, Chosen Jacobs, Jeremy Ray Taylor, Owen Teague, Nicholas Hamilton, Tatum Lee, Javier Botet, and Bill Skarsgard as the demonic clown Pennywise.

IT part one reaches theatres on September 8, 2017.