Last Updated on May 18, 2023
Even though it’s still cleaning up at the box office, Universal and Imagination’s animated mega-blockbuster, The Super Mario Bros Movie, is set to make its digital debut tomorrow. This is a bit of a surprising move, as the film, which had already grossed $535 million domestically and another $674 million internationally (for an insane $1.2 billion gross worldwide), could stir rake in plenty of box office dough. However, the release window between theatrical and streaming has gotten smaller and smaller, and other movies that opened after Super Mario (but did poorly at the box office), like Renfield and The Pope’s Exorcist, have already made their way to digital.
The Super Mario Bros. Movie will be exclusive to digital platforms until it eventually makes its 4K Blu-ray, Blu-Ray and DVD debut. Even though it’ll now be available in homes, you can still expect the Super Mario Bros to continue raking in cash, as the digital release of Evil Dead Rise last week didn’t keep it from another strong showing at the box office this weekend. Indeed, audiences are getting used to the new way things are being released, so just because a movie may be available digitally doesn’t mean its theatrical business is drying up.
However, for certain massive blockbusters, the theatrical window has grown, with Top Gun: Maverick playing in theatres for three months before its digital release, with the Blu-ray release three months after that. Avatar: The Way of Water also played exclusively in theatres for three months before going to digital. Whatever the case, the Chris Pratt, Charlie Day and Anya Taylor-Joy voiced Nintendo adaptation has proven to be a juggernaut at the box office. It is already the fifth highest-grossing animated film of all time.
Do you think The Super Mario Bros. Movie deserved to break records at the box office, or was it overrated? Will you be watching the digital release? Let us know in the comments!
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