The Ninja Turtles are synonymous with deliciously cheesy pizza, so it comes with little surprise that there would be some cross promotion, given the film’s release date a month away. It looks like the pizza partner in crime will be none other than Pizza Hutt, and they’re bringing back Cheesy Bites. Don’t believe me (why would you not)?
Check out this video announcing the new deal:
Carrie Walsh, Chief Marketing Officer at Pizza Hut, had this to say:
There’s no denying the Teenage Mutant Ninja Turtles’ love of pizza, which is one of the many reasons it fits having our brand fuel their hunger in the upcoming film. Coupling the popularity of the Ninja Turtles to our pizza innovation, we’re thrilled to be bringing back a fan favorite in Cheesy Bites Pizza that combines the great pizza taste with a little ‘food fun’ for fans to enjoy.
LeeAnne Stables, Executive Vice President of Marketing Partnerships at Paramount Pictures, then said something even cheesier:
We just couldn’t seem to keep the Turtles from devouring all the Pizza Hut pizza on set. This national partnership delivers so many cool and innovative ways for Ninja Turtle fans to take part in the excitement around the film release.
Wait a minute! Couldn’t seem to keep the Turtles from devouring all the Pizza Hut on set?!? I have it on good authority (sorry, can’t share my source) that the Turtles are, in fact, computer generated in the upcoming film. That either means one of two things: That Ms. Stables has falsified that information or that the CG creations have risen up and destroyed their masters, and nothing will satiate their wanderlust save for delicious pizza.
In all seriousness, I’m a pizza whore, so I usually go along with whatever promotion chains tend to push. Just throw in some wings (or is it wyngz?) and call it a day. They’ll be running a few other promotions you can read about here, but that apparently includes a “hidden menu” on the site, showcasing each Turtle’s favorite pizza toppings. I’ll go ahead and spoil it for you now.
Donatello’s Favorite Pizza: chicken, mushroom, green pepper and tomatoes
Leonardo’ s Favorite Pizza: onions, black olives, green pepper and mushrooms
Michelangelo’ s Favorite Pizza: pepperoni, ham, pineapple and jalapeno
Raphael’ s Favorite Pizza: pepperoni, Italian sausage, bacon and beef
TEENAGE MUTANT NINJA TURTLES will hopefully have some pizza time when their movie hits on August 8, 2014.