The Flash eyes a premiere date for streaming on Max

The long winding journey of The Flash finally reached home markets when the much-maligned film became available to the world on digital this time last month. Now, the DCEU movie inevitably sets it sights on its premiere for the streaming platform, Max. The Flash‘s infamous reception makes it sound like the death knell for the DCEU to audiences, and the fresh release of Blue Beetle signifies the start of the new DCU as James Gunn claims the titular character is the first in his universe. However, the next Aquaman movie, Aquaman and the Lost Kingdom, is still in the wings, waiting for release. It was once thought it might be delayed for next year, but the Jason Momoa vehicle is expected to keep its date for December.

Deadline reports that The Flash is slated to make its debut on the Warner Bros. streaming service next week on Friday, August 25. The promotion for the film was a unique one as it seemed to be counting on the confidence that executives thought they had the next Dark Knight on their hands. Ironically, they would try to reach out to Christian Bale for a cameo on many futile attempts. Warner Bros. decided to light a fire on the buzz for them to get word of mouth to gain awareness and curiosity since they knew their star, Ezra Miller, would not be able to do any promotion.

After a long year in public relations scrambling, the film would lean further into the angle that Michael Keaton’s Batman makes his grand return in an effort to stoke the passion for nostalgia. According to Deadline, when the solo outing for the Scarlet Speedster finally hit screens, “it opened to $55.1 million over its first three days domestically, and $64M over the Juneteenth holiday frame. Along with a similarly tepid performance overseas, all those numbers were below expectations for a DC tentpole with a budget of $200M. The pic, directed by Andy Muschietti, is currently sitting on a $268.5 million global box office total.”

At one point before its release, it was revealed that a sequel’s script was already written with Keaton’s Batman and Sasha Calle’s Supergirl set to make appearances, as well as a planned Batman Beyond adaptation. However, once the figures came in, all of those plans had been scrapped.