The figures for the premiere of The Book of Boba Fett have come in and it looks like it’s performing admirably and it’s coming out a bit ahead of the last major Disney+ series, Hawkeye.
Per Samba TV, The Book of Boba Fett was viewed in 1.7 million U.S. households from Wednesday through Sunday. The first episode, Stranger in a Strange Land, premiered on Wednesday, December 29, 2022. Measured across 46 million TV devices with a panel of 3 million Smart TV households who watched at least five minutes, the premiere came in 13% higher than the 5-day premiere of Hawkeye, which was watched in 1.5 million U.S. households from November 24-28.
Loki, which was the first prominent Disney+/Marvel series to drop on a Wednesday, still ranks as the best 5-day premiere for a Disney+ series, per Samba TV. That premiere drew 2.5 million U.S. households which means The Book of Boba Fett is pacing about 32% behind it. Of the top 25 largest markets for the Star Wars series, Portland, Oregon over-indexed the most (+71%), followed by Seattle, Washington (+59%), and Sacramento, California (+20%).
Per the official synopsis from Disney+, “The Book of Boba Fett, a thrilling Star Wars adventure, finds legendary bounty hunter Boba Fett and mercenary Fennec Shand navigating the Galaxy’s underworld when they return to the sands of Tatooine to stake their claim on the territory once ruled by Jabba the Hutt and his crime syndicate.” The series stars Temuera Morrison and Ming-Na Wen while Jon Favreau, Dave Filoni, Robert Rodriguez, Kathleen Kennedy, and Colin Wilson, serve as executive producers.
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