Disney is doing everything that they can to ensure that THE AVENGERS takes over that number two all-time box office rank from TITANIC. Being only $40 million away, something tells me this move will put them over the top.
For Labor Day weekend, THE AVENGERS will be expanding to 1700 screens (currently it is only playing on 123) in an effort to get as much box office as they can before the DVD/Blu-ray release on September 25th.
It should be noted that despite the new scenes that have been appearing online recently, this will not be a director’s cut of THE AVENGERS, just a plain old cash-grab…I mean, re-release. The interesting item is that the image posted on THE AVENGERS Facebook page comes with a caption asking fans to make sure they stay until after the credits. Pretty much everyone knows about the Thanos scene and the scene of the super team eating together, so could this be something new? A look at Phase Two? Who knows. As you know from reading my UnPopular Opinion on the film, I will not be shelling out to see it just to find out.
What do you think of this re-release move? Worth it or not?