Teaser trailer for Rob Lowe’s candy-inspired short Butterfinger the 13th

Rob Lowe is known for acting in such works as “THE WEST WING,” THE OUTSIDERS, ST. ELMO’S FIRE and “PARKS AND RECREATION,” but did you know that he is also a modern master of psychological terror? Okay, well that’s not exactly true, but that’s how the folks at Butterfinger are jokingly marketing him.

Lowe is going behind the camera to direct a horror/comedy short entitled BUTTERFINGER THE 13TH to promote the candy. A teaser trailer for the piece is below. The full 25-minute short is set to debut online on Friday, October 13th.

BUTTERFINGER THE 13TH will take its audience on a perilous journey with the film’s hero, whose paranoia leads him to believe that someone wants to lay a finger… in more ways than one.

Here’s what Lowe had to say about the project: “Butterfinger’s history with irreverent comedy drew me to this really unique, fun project. As an artist, I get to explore the world of horror movie-making with a comedic twist. It’s going to be a psychological thriller that will leave you laughing.” He adds, “This film will be a great opportunity for me to entertain and interact with fans in a uniquely humorous way. Personally, I’m just glad Butterfinger finally will help me pay back my folks for all the times when, as a kid, I let my favorite candy get stuck in my teeth and ruin God-knows-how-many sets of braces.”

This is a strange marketing strategy if you ask me, but the it looks and sounds pretty cool. What do you think?

Lowe’s “PARKS AND RECREATION” co-star Rashida Jones