When Rich Bower (Oli “Power” Grant) decides to leave behind his life of crime and re-invent himself as a hip-hop impresario, he is confronted for the first time by the internecine dealings of the white world. Documentary filmmaker Sam Donager (Brooke Shields) and her fascinatingly perverse husband (Robert Downey Jr.) enter the scene as they follow a group of privileged uptown teenagers who, intrigued by Rich and his crowd, find themselves drawn to the hip hop lifestyle. Meanwhile, unbeknownst to all, NYPD detective Mark Clear (Ben Stiller) attempts to trap Bower by blackmailing his childhood friend, Dean (Allan Houston), a popular college basketball player. When Dean’s malevolent girlfriend (Claudia Schiffer) tells Rich about the sting, she sets in motion a chain of events that will change everyone’s lives forever.