It’s not often you find so people so passionately dedicated to their work. While some people slack off daily on their jobs, some are going that extra mile just to show they care about what they do beyond just a paycheck. That may mean helping a customer carry bags to their car even if they didn’t ask, staying late to help the new person learn the ropes, or even preparing yourself mentally and physically to do sexual favors so your boss can keep his charade of a music festival going. The latter applies to Frye Festival documentary standout Andy King, who fellow dedicated worker Ryan Reynolds enlisted to make a point about being a passionate employee in his new ad for Aviation Gin.
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The man behind Deadpool’s red mask and Detective Pikachu’s fluffy red cheeks released a new ad for his brand of liquor, pulling the leg of similar ads by showing off his own, well-honed, very serious skills in artisan bottle making. Classical music plays as he works the forge, making a subtle hint to “blowing each bottle” himself.
“When Aviation suggested making a signature bottle, I committed to blowing every bottle personally and then engraving them by hand,” Reynolds says in the ad. “Because can you ever really go too far for your company? I just don’t think it’s possible.”
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The ad then cuts to King watching the ad in a bar, only to say, “He gets it” before ordering some of that gin.
Serious enough on its own to be hilarious, that final kicker is the perfect touch to make this a viral-worthy ad. For anyone who seems lost, King became an internet sensation after the airing of the Netflix documentary FYRE: THE GREATEST PARTY THAT NEVER HAPPENED, where he admitted to preparing himself to perform oral sex on someone just so that they could get their shipment of water bottles. He became the ultimate symbol for a man who was far too dedicated to his job for his own good, even hilariously so.