Review: Be Kind Rewind

But times they are a changing’ and Mr. Fletcher knows it. He decides to take a little vacation to spy on what is happening at the big time video stores and leaves his business in the capable hands of Mike. He does this with only one warning, don’t let Jerry in. His lack of trust for the man soon ends up warranted. With Fletcher being gone only a short time, Jerry manages to erase every tape in the store after losing a battle to the local power plant. Unbelievable? Yes, of course. But somehow it works. And after a long time customer Miss Falewicz (Mia Farrow) demands a copy of Ghostbusters, both Mike and Jerry figure out a way to give her a “working” copy of the film… they make one. This is a extremely far-fetched idea. Not only the reason Jerry gets magnetized, but the fact that through a process known as “Sweding”, the two end up making a bunch of movies that the locals fall in love with.

Sweding is something that I’m guessing many of you who read this site have done. You remake a movie from scratch. Obviously I’m not talking a Hollywood remake, this is more like a homegrown Ghost Busters costume and lousy special effects. And instead of two hours, it’s more like a twenty minute film. And with this, BE KIND REWIND offers up some unique takes on such classics as the previously mentioned Ghostbusters and Driving Miss Daisy, but also ROBO COP, THE LION KING and 2001: A SPACE ODYSSEY to name a few. In fact, I think many people may be inspired to recreate some of their fondest cinematic memories on their min-DV camera after watching this. But that’s not the point here. The point is to make your own voice heard. To make your own movie no matter how low the budget. And not only to tell your personal story, but share with those around you. Family and friends alike, can all experience this together. It’s a beautiful message told in a way that only Gondry could tell it.

Although this is not quite the masterpiece that ETERNAL SUNSHINE OF THE SPOTLESS MIND was, it is still a heartfelt tale. And while Jack Black is very good as the slightly off kilter, Jerry, it is Mos Def who really gives the film its heart. His performance is a shining one. His desperation to keep the store running smoothly and his drive to create movies that entertain is a very honest portrayal. He is extremely likable and charismatic here. And he shares a believable bond with kooky Jerry which never seems false. Among the rest of the cast, Farrow, Glover and a delightful Melonie Diaz offer up terrific support. There is also a absolutely clever cameo by the lovely Sigourney Weaver.

Gondry is an amazing visual artist. And while I wasn’t as blown away by this as I was with his previous work, I still felt this to be a unique and touching take on the power of community. I thoroughly enjoyed the homemade versions of classic films, even if it seemed too much time was spent on them. As entertaining as they were, they could have cut the amount of screen time they took up in half and maybe tightened up the rest of the film as the pacing felt a bit off. And with that, this is a pretty thin plot, basically two guys trying to save a video store. But luckily there is enough power outside of that, in the creative visuals Gondry continues to grace audiences with, that those looking to be entertained will find much to like here. This is a charming, although slightly flawed tale, one which will inspire moviegoers with its endearing message.