Poster that Works

NY Mag today premiered the poster for Woody Allen’s upcoming WHATEVER WORKS and you may be thinking that it’s the dullest poster in the history of movie posters, that maybe there is no marketing department for this movie and that maybe this is just something some kid did that the studio found online and thought it was good enough for a Woody Allen film. Could be but could it also be that all you really need for a movie starring Larry David is a shot of him miming “what the fuck?” Whatever works, right? In any case, in the film, David stars as an uppity New Yorker who starts hanging out with spunky bohemian Evan Rachel Wood and likes it. Hilarity, of course, ensues. Click through for bigness. It opens July 19th in limited release.