Everyone knows that crafting a perfect trailer is hard work. More often than not, today's trailers are thought to give away far too much about the subject's plot, and that's not even getting into the weeds of studios releasing eleventy-billion TV spots. With that said, a well-crafted trailer can work wonders for tentpole films such as BLACK PANTHER and AVENGERS: INFINITY WAR, and can even help garner some excitement for the release of smaller films like Guillermo del Toro’s THE SHAPE OF WATER or John Krasinski’s surprise smash-hit A QUIET PLACE. Regardless of how you feel about trailers, they've always been a neccessary ingredient for success with regard the many forms of media they represent. Personally, I like to watch a trailer one time, and then walk away, excited for what's to come.
Today, the nominees for 19th annual Golden Trailer ceremony have been announced, an event that helps to celebrate the work of trailer houses, studio marketing teams, voice-over actors, and others involved in creating commercials, trailers, poster, and assorted promotional products for films. While I think that the PR team behind DEADPOOL 2 should win for all the things, there are still plenty of worthwhile nominees that have been chosen for this year's event.
Speaking of which, the ceremony for the 19th annual Golden Trailer Awards is scheduled to be presented live on May 31st at the Theatre at the Ace Hotel in Los Angeles. The celebration will be hosted by Michelle Buteau (THE TICK), and will feature trailers and promotional materials for such projects as THE HITMAN'S BODYGUARD, ISLE OF DOGS, TOMB RAIDER, LADY BIRD, JUMANJI: WELCOME TO THE JUNGLE, and lots more!
You can check out a condensed list of notable nominees below:
Best Action
Kingsman: The Golden Circle, “Team,” 20th Century Fox, Create Advertising Group
Black Panther, “Crown,” Walt Disney Studios, Create Advertising Group (Featured Above)
Tomb Raider, “SURVIVOR,” Warner Bros., Ant Farm
Avengers: Infinity War, “Millions,” Disney/Marvel, MOCEAN
Rampage, “Battle,” Warner Bros., Aspect
Best Animation / Family
The Nutcracker and The Four Realms, “Clara,” Walt Disney Pictures, TRANSIT
Peter Rabbit, “Home,” Sony Pictures, Create Advertising Group
Ralph Breaks the Internet: Wreck It Ralph 2, “Wired Refresh,” Disney/Pixar, MOCEAN
Isle Of Dogs, “Domestic Trailer #1,” Fox Searchlight, Giaronomo Productions
Despicable Me 3, “Mojo,” Universal Pictures, Workshop Creative
Best Comedy
Game Night, “Welcome,” New Line Cinema, MOCEAN
Uncle Drew, “Uncle Drew,” Lionsgate, Seismic Productions
Sorry to Bother You, “Voice,” Annapurna Pictures, Trailer Park, Inc.
Lady Bird, “Domestic Trailer #1,” A24 Films, Giaronomo Productions
Gringo, “Friendly,” Amazon, GrandSon
Best Documentary
The China Hustle, “Trailer,” Magnolia, Zealot
City of Ghosts, “Promise,” Amazon Studios, MOCEAN
Icarus, “Distance,” Netflix, GrandSon
Won’t You Be My Neighbor, “Trailer,” Focus Features, Mark Woollen & Associates
Three Identical Strangers, “Reunited,” Neon, Zealot
Best Drama
All The Money In The World, “Power,” Sony Pictures, Project X|AV
Darkest Hour, “Trailer,” Focus Features,Mark Woollen & Associates
The Shape of Water, “Escape,” Fox Searchlight Pictures, MOCEAN
Megan Leavey, “Mission,” Bleecker Street, Open Road
Chappaquiddick, “Conspiracy,” Entertainment Studios, MOCEAN
Best Fantasy Adventure
Jumanji: Welcome To The Jungle, “New World,” Sony, TRANSIT
Fantastic Beasts: The Crimes of Grindelwald, “Expelliarmus,” Warner Bros., Jax
Thor: Ragnarok, “New Journey,” Disney/Marvel, MOCEAN
Star Wars: The Last Jedi, “Rebellion Reborn DCM Trailer,” Walt Disney Studios / Lucasfilm, Tiny Hero
Solo: A Star Wars Story, “Something,” Disney, Disney In-house
Best Horror
A Quiet Place, “A Quiet Place | Teaser – Listen,” Paramount, Ignition
Insidious: The Last Key, “Family,” Universal Pictures, Buddha Jones
Mother!, “Puzzle,” Paramount Pictures, Buddha Jones
A Quiet Place, “A Quiet Place,” Paramount, AV Squad
Hereditary, “Hereditary,”A24, AV Squad
Best Independent Trailer
The Florida Project, “Trailer,” A24, Mark Woollen & Associates
I, Tonya, “Haters,” Neon, Zealot
Thoroughbreds, “Red Band Trailer,” Focus Features, Motive
The Shape of Water, “Connection,” Fox Searchlight Pictures, MOCEAN
Under the Silver Lake, “Trailer 1,” A24, Motive
Best Music
The Greatest Showman, “Imagination,” 20th Century Fox, Wild Card
All The Money In The World, “True Story,” Sony Pictures, Project X|AV
Baby Driver, “Tekillyah,” Sony Pictures Entertainment, Trailer Park, Inc.
Ocean’s 8, “7 People,” Warner Bros. Pictures, Trailer Park, Inc.
Pacific Rim: Uprising, “Untouchable,” Universal Pictures, Inside Job
Best Summer Blockbuster Trailer
Ocean’s 8, “7 People,” Warner Bros., Trailer Park, Inc.
Mission: Impossible – Fallout, “CHOICE,” Paramount Pictures, Ant Farm
The Incredibles 2, “Illegal,” Disney, Trailer Park, Inc.
Deadpool 2, “Comeback,” 20th Century Fox, MOCEAN
Jurassic World: Fallen Kingdom, “Kingdom,” Universal Pictures, Inside Job
Best Teaser
Murder on the Orient Express, “Suspect,” 20th Century Fox, Wild Card
Red Sparrow, “Program,” 20th Century Fox, Wild Card
Deadpool 2, “Cable Red,” 20th Century Fox, MOCEAN
Mortal Engines, “London,” Universal Pictures, Inside Job
Avengers: Infinity War, “Balance,” Disney/Marvel, MOCEAN
Best Thriller
Annihilation, “Mission,” Paramount Pictures, Buddha Jones
Unsane, “Believe,” Bleecker Street, Buddha Jones
The Commuter, “The Commuter,” Lionsgate, AV Squad
It Comes At Night, “It Comes at Night,” A24, AV Squad
Sicario Day of the Soldado, “Win,” Sony Pictures Entertainment, MOCEAN
Best Video Game Trailer
Assassin’s Creed: Origins, “Order of The Ancients,” Ubisoft, Sunny Side Up Creative
Assassin’s Creed: Origins, “Legend,” Ubisoft, Buddha Jones
Far Cry 5, “Story Trailer,” Ubisoft, Buddha Jones
Call of Duty: WWII, “Call of Duty:WWII – Reveal Trailer,”Activision, gnet
Outlast Series Switch Trailer, “Outlast Series Trailer for the Nintendo Switch,” Red Barrels, Altar Creative
Golden Fleece
Proud Mary, “Rolling,” Sony Pictures Entertainment, Trailer Park, Inc.
Flatliners, “Relax,” Sony Pictures & Columbia Pictures, Buddha Jones
Death Wish, “Reaper,” Annapurna Pictures, Create Advertising Group
The Meg, “Carnage,” Warner Bros., Trailer Park, Inc.
Snowman, “Domestic Trailer #1,” Universal Studios, Giaronomo Productions
Most Original Trailer
Thoroughbreds, “Red Band Trailer,” Focus Features, Motive
Baby Driver, “Tekillyah,” Sony Pictures Entertainment, Trailer Park, Inc.
Deadpool 2, “Paintings – Bob Ross Trailer,” 20th Century Fox, MOCEAN/Big Picture
Hereditary, “Hereditary,” A24, AV Squad
Patti Cake$, “PATTI CAKE$ Lyric Video,” Fox Searchlight Pictures, Studio Cadre & Ruff Mercy
For the full list of nominees, head on over to www.goldentrailer.com.