New red band trailer for Don’t Be Afraid of the Dark brings the creepy

First time feature director Troy Nixey’s DON’T BE AFRAID OF THE DARK opens today, and word of mouth so far has ranged from pretty decent to not so good. Whatever the case may be, a new red band trailer has appeared online giving us a good sense of the film’s eeriness on top of some quick looks at the creepy little monstrosities that terrorize the film’s poor unsuspecting family.

My only question: why is this trailer red band?

DON’T BE AFRAID OF THE DARK – co-written and produced by Guillermo del Toro – stars Guy Pearce, Katie Homes, and Bailee Madison.

Synopsis: Blackwood Manor has new tenants. While architect Alex Hurst (Guy Pearce) and his new girlfriend Kim (Katie Holmes) restore their Gothic mansion’s period interiors, Alex’s young daughter Sally (Bailee Madison)–neglected by her real mother and brushed aside by the careerist father–can investigate the macabre history and dark corners of the estate. Spurring Sally’s investigation are the voices–rasping whispers who call out to her from the basement, who promise her understanding and friendship, who are so very hungry and would like to be set free. When Sally gives in to her curiosity, she opens a gateway into a hellish underworld from which an army of beady-eyed, sharp-clawed monsters emerge, small in size but endless in number: the homunculi. Confronted with the horror that now threatens to taker her life and destroy her family, Sally desperately tries to warn the whole house, but there’s just one problem: no one believes her. Will she make them understand in time, or will they become another chapter in the centuries-long horror story of Blackwood Manor?