The end may be nigh for MoviePass as service makes big releases unavailable

Last Updated on July 30, 2021

MoviePass, the company once making waves by offering subscribers a movie a day in theaters for only $9.99 a month, with millions joining, is making moves that could hint at troubled waters. The evidence has been making itself clear for the last week, and now a recent report from Business Insider reveals the service may stop giving access to new, major releases for the “foreseeable future.”

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The report claims that MoviePass CEO Mitch Lowe reportedly called an “all hands meeting” on Monday where he said that the app would no longer let people reserve tickets for major releases, such as MISSION: IMPOSSIBLE – FALLOUT, THE MEG, and CHRISTOPHER ROBIN. This is being seen as a tactic the company is using to help regain some financial stability as reports swirl they are running low on funds to pay back theater chains the full price of reserved tickets.

The meeting comes on the heels of the service temporarily being shut down on Thursday, July 26, after it ran out of cash, having to borrow $6.2 million to keep the lights on. After customers were able to access the app again they noticed that FALLOUT (the number one movie of the weekend) was not available. Lowe then put out an open letter on Friday which said, “As we continue to evolve the service, certain movies may not always be available in every theater on our platform.”

Subscribers are likely to be outraged over the move, which is yet another in a series that have left them frustrated. MoviePass recently introduced “peak pricing,” which means that some movies require you to pay an additional amount (as high as $6) to see certain movies – usually the big ones of the week. To make matters even worse, Deadline reports that some theaters are no longer letting subscribers reserve seats with them, with only Landmark Theatres seeming to still work. Angry customers have been posting pics online (via IndieWire) of non-existent showtimes, fearing the app may be as good as dead.

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