The upcoming comedy MARLEY & ME stars Owen Wilson and Jennifer Aniston as a couple whose rambunctious titular dog teaches them how to live. It’s based on John Grogan’s memoir and, despite all that, the studio is apparently banking the film’s marketing, as you can see from the poster below, on the adorableness of the dog, which is a unique strategy but may not necessarily give the box office return they’re hoping for. Marley runs amuck on Christmas Day.