Anyone wanna go to Pandora? I’ll pass, but I’m sure millions of others are more than willing to fill out their AVATAR related fantasies. Well, not all of them.
Disney made a deal with 20th Century Fox and James Cameron’s Lightstorm Entertainment to bring the masses the ultimate AVATAR experience. You get more than a ride on a mechanical direhorse, you get a whole freaking section. Something like The Wizarding World of Harry Potter.
The first AVATAR land will be at the Animal Kingdom in Orlando. I’ll give you some excerpts from the press release so you can get more details.
Walt Disney Parks and Resorts Worldwide is joining forces with visionary filmmaker James Cameron and Fox Filmed Entertainment to bring the world of AVATAR to life at Disney parks. Through an exclusive agreement announced today by Disney, Cameron’s Lightstorm Entertainment and Fox, Disney will partner with Cameron and producing partner Jon Landau to create themed lands that will give theme park guests the opportunity to explore the mysterious universe of AVATAR first hand. Disney plans to build the first AVATAR themed land at Walt Disney World, within the Animal Kingdom park. With its emphasis on living in harmony with nature, Animal Kingdom is a natural fit for the AVATAR stories, which share the same philosophy. Construction is expected to begin by 2013.
“AVATAR created a world which audiences can discover again and again and now, through this incredible partnership with Disney, we’ll be able to bring Pandora to life like never before. With two new AVATAR films currently in development, we’ll have even more locations, characters and stories to explore,” said James Cameron. “I’m chomping at the bit to start work with Disney’s legendary Imagineers to bring our AVATAR universe to life. Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park goers the chance to see, hear, and touch the world of AVATAR with an unprecedented sense of reality.”
The agreement announced today gives The Walt Disney Company (NYSE:DIS) exclusive global theme park rights to the AVATAR franchise and provides for additional AVATAR themed lands at other Disney parks. The other locations will be determined by Disney and its international theme park partners. James Cameron, Jon Landau and their Lightstorm Entertainment group will serve as creative consultants on the projects and will partner with Walt Disney Imagineering in the design and development of the AVATAR themed lands.