In just a few days, Sylvester Stallone will be back on the big screen as John Rambo, the legendary fighting machine haunted by his memories of the Vietnam War. Over the course of FIRST BLOOD, RAMBO: FIRST BLOOD PART II, RAMBO III, and RAMBO, the ex-Green Beret has freed POWs, rescued his commanding officer from the Soviets in Afghanistan, and liberated missionaries in Myanmar, but before he embarks on one final mission in RAMBO: LAST BLOOD, Lionsgate has announced that the City of Los Angeles has proclaimed September 18th to be Rambo Day.
The character of John Rambo will be celebrated through a series of promotions, ceremonies, and special events, such as:
- "The World's Greatest Rambo Fan" Challenge will award prizes and declare "The World's Greatest Rambo Fan" based on short videos of fans doing their best Rambo impressions. Fans from around the world are encouraged to enter to win using the #RamboDay
- The City of Bowie, Arizona, hometown of John Rambo, is proclaiming September 18 Rambo Day. Bowie, Arizona gained worldwide attention when it was revealed in Rambo: First Blood Part II that Bowie was Rambo's home. “As we work to increase Bowie’s economic footprint, this national exposure as John Rambo’s hometown is priceless to us,” says Nancy-Jean Welker of the Bowie Chamber of Commerce. “We are deeply grateful for and proud of this distinction!”
- Alamo Drafthouse theatres will celebrate Rambo Day with a RAMBO Movie Marathon, which is taking place at Alamo Drafthouse locations during opening weekend. For more information on the movie marathons in your area, visit https://drafthouse.com/show/rambo-marathon. For any fan who purchases a ticket to the Rambo Marathon on September 18, $1 will be donated to organizations to support Veterans and active duty members of the military.
- Rambo Day will wind down with a New York Fan Extravaganza. Sylvester Stallone, the rest of the cast and filmmakers will join fans at the AMC in Lincoln Square as they screen RAMBO: LAST BLOOD. Local promotional ticket giveaways will be distributed on Q104.3 and flyaway contests will be held in Chicago and Baltimore for Rambo’s biggest fans to join Sylvester Stallone at the fan event in NYC.
Directed by Adrian Grunberg from a screenplay by Matthew Cirulnick and Sylvester Stallone, RAMBO: LAST BLOOD finds Rambo "confronting his past and unearthing his ruthless combat skills to exact revenge in a final mission and, quite likely, the last chapter of the legendary series." The film will hit theaters on September 20th.