Let’s watch 4 new Gap commercials directed by David Fincher

Last Updated on August 2, 2021

Sure, why not? David Fincher certainly doesn’t have to direct TV commercials these days; but perhaps it allows him another creative outlet, or better yet, a free Gap clothes for life card. Fincher got his start with music videos and commercials but these are not the bubbly Gap ads we’re used to; in fact, they are black-and-white and tell some short yet artful stories. They were created as part of the "Dress Normal" campaign and range from good looking people trying to get with each other to getting undressed in the back of a moving vehicle.

If you’re a fan of film noir or black denim, you might enjoy these. The alternate if you don’t is to patiently wait for GONE GIRL to hit theaters this fall. Fincher’s next drama looks like another winner for the director; check out the latest trailer here and catch it in on the big screen October 3, 2014.