Joe and Anthony Russo (THE AVENGERS: INFINITY WAR) are teaming up with Darren Lynn Bousman (SAW II) for a little something called "interactive location-based entertainment." The Russo's company AGBO has made a deal to team with Bousman's "The Tension Experience" to develop new immersive experiences, destinations and brand partnerships.
Anthony and Joe Russo:
We’re always searching for new and innovative ways to interpret narrative. We’re beyond impressed by the wholly immersive experience that Tension has brought to all of their shows, and we look forward to helping them expand their reach.
Bousman's The Tension Experience was started three years ago when he launched his “immersive theater,” which is described as "stationary destinations where patrons get the daylights scared out of them." The first planned project is a permanent Las Vegas destination that's "designed to be reactive to its audience’s individual choices and decisions, and incorporate technology to create a satisfying audience experience."
Darren Lynn Bousman:
As a consumer, I became passive. I sit back and I watch while things happen around me. I wanted to feel more engaged. I needed something to wake me up and inspire me. Immersive theater did that. It forces the audience to be active. We want to create environments where the audiences are the stars… Their action unlocks the narrative.
What do you think of The Russo Brothers and Darren Lynn Bousman teaming up for the development and expansion of The Tension Experience? Make sure to hit us up and let us know in the comments below or on social media! You can read more about the topic RIGHT HERE.