Jay & Silent Bob get schooled on reboots in Jay & Silent Bob Reboot clip

Last Updated on July 30, 2021

Reboots and remakes are bigger than they’ve ever been in Hollywood, with every studio looking to find new ways to bring tested properties to the big screen again and again. In his new movie, JAY & SILENT BOB REBOOT, Kevin Smith attempts to poke fun at the entertainment industry’s latest craze, and in a new clip from the movie Jason Lee’s returning Brodie Bruce educates our title heroes on what exactly a reboot is, and how we’re all suckers for them.

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During his lesson Bruce makes the point that THE FORCE AWAKENS – having a plot brought directly over from the original STAR WARS – is a prime example of reboot-making at it’s biggest. “I thought that was a sequel,” Jay (Jason Mewes) replies, with Bruce countering with, “Studios have given up on sequels entirely in favor of building multi-movie universes that breed brand-loyal customers from cradle to grave.”

Of course, don't throw the Marvel movies in the pile of shameless corporate cash grabs, as Brodie differs from the opinions of one Martin Scorsese. "Hey, man, those movies are a triumph of cinema! I live on those Marvel movies, I live for those Marvel movies."

With his new movie, Smith himself borrows the same plot from JAY AND SILENT BOB STRIKE BACK, in which they go to Hollywood to stop a movie being made based on a comic inspired by their likeness. In REBOOT, they do the same to stop the machine from doing a revamp of the same movie they tried to stop in the previous movie. To bring the flick to life Smith enlisted a cavalcade of his famous friends for a series of cameos and appearances from characters in Smith's View Askewniverse. Even this scene alone pulls from the original movie, wherein Ben Affleck's Holden McNeil educated the duo on the moviemaking craze of the early 00s. 

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While his movies haven't fared the best with critics over the years, his newest is earning Smith some of the best marks in years, with our own Paul Shirey giving the movie a glowing review. "As a fully Kevin Smith/Jay and Silent Bob comedy with a hefty amount of laughs and heart, this View Askew flick rates among his better works and cemented my resolve to happily revisit these wacky Jersey boys in another decade or so with pleasure.

JAY AND SILENT BOB REBOOT is being shown through a Fathom Event today, October 17, in theaters nationwide, and Smith and Mewes will take the show on the road around the country over the rest of the year.