Is this Kickstarter part of a Blair Witch viral campaign?

Last Updated on July 31, 2021

Although Adam Wingard and Simon Barrett's BLAIR WITCH was secretly produced under the title THE WOODS, it didn't seem like the sequel was getting the same viral marketing treatment that made the original BLAIR WITCH PROJECT such a massive cultural phenomenon… Until now.

This Kickstarter has recently gotten the attention of conspiracy-minded fans. Backdated to 2014, it's supposedly funding a documentary entitled THE ABSENCE OF CLOSURE, a "feature-length documentary that examines the tragedy of ambiguous loss" by Lisa Arlington. According to the most recent update on the project, Lisa and three of her friends went missing while shooting the doc in the North Maryland woods. Suspicious…

The Kickstarter also includes updates about the pre-production and a link to a Facebook page. Obviously there's no way of telling whether or not the project is actually linked to BLAIR WITCH, but according to IMDb, there is a character named Lisa in the film, and the more you click through the site the more little details seem to fall into place. Check it out and see what you can discover!

In BLAIR WITCH:

A group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence. Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined.

BLAIR WITCH stars James Allen McCune, Callie Hernandez, Brandon Scott, Valorie Curry, Corbin Reid, and Wes Robinson. The film opens September 16th.