Hocus Pocus 2 gets a Berry Brew tie-in cereal from Disney and Kellogg’s

The long-awaited sequel Hocus Pocus 2 will be released through the Disney+ streaming service on September 30th… and Disney has teamed up with Kellogg’s to create a tie-in cereal that families will be able to enjoy this Halloween as well! The limited edition Berry Brew cereal will be available for purchase at retailers across the United States beginning sometime in the next couple weeks. It will go for the suggested retail price of $4.29 for a 7.7-ounce box and $5.29 for a 12-ounce box.

Here’s the official description of the Hocus Pocus 2 Berry Brew cereal:

Hop on your broomsticks and grab your spoons because this fall, fans can celebrate the Sanderson Sisters at breakfast with new Kellogg’s Disney Hocus Pocus 2 cereal. The delicious berry brew flavor of Kellogg’s Disney Hocus Pocus 2 cereal will enchant you. Each bite contains mixed berry flavors with purple, orange and yellow star-shaped pieces topped with green and purple flecks reminiscent of the Sanderson Sisters’ robes. This fall, follow the ladies as they return to present-day Salem and take on the teenagers who dared to evoke them. Stream Disney’s Hocus Pocus 2 only on Disney+ September 30th. Plus, keep an eye on Walmart.com in October as there is something even more magical and exclusive coming – something wicked this way comes.

Sadie Garcia, Director of Brand Marketing at Kellogg All Family Cereal, provided the following statement:

Disney’s Hocus Pocus has been a part of family Halloween traditions for years. Now, with Kellogg’s Disney Hocus Pocus 2 cereal, families can celebrate spooky season alongside the Sanderson Sisters as they return on Disney+ this fall.”

Directed by Anne Fletcher from a screenplay by Jen D’Angelo (Workaholics), Hocus Pocus 2 sees Bette Midler, Kathy Najimy, and Sarah Jessica Parker reprising the roles of the Sanderson Sisters. The film has the following synopsis:

Picking up 29 years after a teen named Max lit the Black Flame Candle and resurrected the three 17th-century child-essence-stealing sorceresses, Winifred (Midler), Sarah (Parker), and Mary (Najimy) are now looking for revenge. With the Sanderson Sisters back to terrorize Salem, it’s up to three high school students to stop them. How do you do that? By summoning the wrath of an enchantress, of course.

Those three high school students are Becca (Whitney Peak, Gossip Girl), Cassie (Lilia Buckingham, Dirt), and Izzy (Belissa Escobedo, American Horror Stories). Also in the cast are Hannah Waddingham (Ted Lasso) Tony Hale (Veep), Sam Richardson (Werewolves Within), Juju Brener (Vanquish), Froy Gutierrez (Teen Wolf), Taylor Paige (Earwig and the Witch), and newcomer Nina Kitchen. Doug Jones will be reprising the role of Billy Butcherson as well.

Directed by Kenny Ortega from a screenplay credited to Mick Garris and Neil Cuthbert (and based on a story Garris crafted with David Kirschner), the first Hocus Pocus was about

a trio of witch sisters who have been cursed since 1963. The fearsome threesome is inadvertently resurrected 300 years later by a boy whose family has moved from Los Angeles to Salem. As they attempt to acclimate to the 20th century, they are horrified to discover that Halloween has become a holiday.

Will you be watching Hocus Pocus 2 this fall? And will you be trying the Berry Brew cereal? Let us know by leaving a comment below.