Earlier this year, we told you about the folks at Latino Review revealing that an offer was out to Jake Gyllenhaal to star as the titular prince in PRINCE OF PERSIA: THE SANDS OF TIME, the upcoming Mike Newell directed adaptation of the popular action adventure video game franchise of the same name. Today, the “Hollywood Insider” blog is reporting that Jakey G. has officially signed on as the time-controlling monarch. They’ve also added that current Brit Bond girl Gemma Arterton will be playing Tamina, a princess who helps the prince in his adventures and who presumably gets a little frisky with him, and that production is scheduled to start in July pending what happens with the looming actors’ strike.