I think 20th Century Studios needs to cut whoever's in charge of the marketing campaign for Free Guy another check because the latest round of posters for the upcoming comedy starring Ryan Reynolds is nothing short of genius. Perhaps to get the attention of gamers, the new posters for Free Guy parody some of the greatest video game franchises ever created, from Street Fighter to Animal Crossing. Each poster features key characters from the upcoming film, though each has been transformed to pay homage to the game the poster is inspired by.
You can check out all of the posters below. Oh, and for the sake of clarity, I'll list which game the poster is parodying in the order they appear – Super Mario 64, Street Fighter II, Doom, Grand Theft Auto: Vice City, Minecraft, Among Us, Animal Crossing, New Horizons, and Mega Man.
The Shawn Levy film stars Ryan Reynolds as an unassuming bank teller who discovers that he's actually a background player in an open-world video game and decides to become the hero of his own story. Free Guy also stars Jodie Comer, Lil Rel Howery, Utkarsh Ambudkar, Joe Keery, Taika Waititi, Camille Kostek, and more. Early reactions to Free Guy describe the film as a real crowd-pleaser. This bodes well considering that most video game adaptations are despised by fans of the source material, save for a chosen few like this year's Mortal Kombat or Detective Pikachu. Granted, Free Guy isn't based on any particular game, but it certainly gives off a Saint's Row meets The Truman Show vibe, doesn't it? I suppose we'll find out for ourselves when Free Guy arrives exclusively in theaters on August 13, 2021.