FandangoNOW to participate in first-ever “Ultimate Movie Weekend” event

Last Updated on July 30, 2021

You might want to plan a trip to Costco and stock up on chips, vegetable platters, and multiple cases of Red Bull, because FandangoNow has announced that they'll be participating in the first-ever "Ultimate Movie Weekend," a multi-platform, multi-studio digital movie rental sale that will offer recent releases and catalog movies from Lionsgate Entertainment, Paramount Pictures, Sony Pictures, Universal Pictures, and Warner Bros.

Now, I know what you're thinking, 'What if I want to use another platform for this amazing deal?' Have no fear, my cinephile friends, because retailers like Amazon Prime Video, iTunes, Google Play, RedBox On Demand and Vudu are also getting in on this momentous opportunity! The fun starts today on May 31 and will last through Monday, June 3. Participating digital retailers and cable and satellite companies include Altice USA’s Optimum and Suddenlink TV, Amazon Prime Video, the Apple TV app and iTunes, Atlantic Broadband, Comcast’s Xfinity TV, Cox, DIRECTV, DISH, FandangoNOW, Frontier Communications, Google Play, Microsoft Movies & TV, PlayStation Store, Redbox On Demand, U-verse, and Vudu.

Ah, but now you're wondering about what sort of deals you can expect, aren't you? Well, according to the event's official press release, participating retailers will offer between 50 and 250 movies at discounted prices as low as $2.99 for recent releases and $0.99 for catalog movies. The Ultimate Movie Weekend sale includes some of the latest releases that are not yet available on subscription video services. Among the movies in the promotion are A Star Is Born (2018), Bumblebee, Fifty Shades of Grey, First Man, Forrest Gump, The Hunger Games, Robin Hood (2018), Spider-Man: Into the Spider-Verse, Step Brothers, and Wonder Woman.

To get down on all this movie madness, simply visit ultimatemovieweekend.com for more details!

“While the popularity of digital movie rentals continues to grow, there is the opportunity to introduce even more consumers to the value and convenience of digital rental, so the industry has come together to offer a compelling promotion that we hope will attract new customers and remind infrequent digital renters of this option,” noted Mark Fisher, President & CEO of the Entertainment Merchants Association (EMA), which is coordinating the effort. “Plus, with the start of the summer, which is traditionally a heavy movie-viewing season, it’s a good time to remind consumers of the pleasure of getting together with family and friends for a movie night.”

According to industry statistics, in the first quarter of 2019, digital rental generated $564 million in consumer spending, which accounted for approximately 10% of all home entertainment consumer spending in the quarter.

“This is the first effort of its kind in the U.S., and the breadth of participants demonstrates that the home entertainment industry is making it a priority to communicate the value proposition of digital rentals to consumers,” said Richard Smith, Senior Vice President, Domestic Digital Sales, Paramount Pictures and chair of EMA’s Ultimate Movie Weekend planning committee. “We see significant potential to grow this sector of the industry, and in doing so grow the overall home entertainment market.”

Aw yeah, it's movie marathon time! What's your poison? An overdose of the Fast & Fururious franchise? A bout of rom-coms that'll exhaust every box of tissues in your house? How about a few mysteries or bonafide action materpieces? After all, the event is offering a vast and mighty library, so just about anything is possible. Start calling your friends and tell them to park their asses in front of your flat screen, because it's time to go to the movies!