HBO has signed itself up for another dose of Euphoria with a season three renewal. The cable network has announced that they have renewed the series for another season as the second currently airs.
Euphoria’s renewal comes as its sophomore season continues to deliver ratings records for both HBO and HBO Max. Reports say ratings are up nearly 100% over season one and each episode this season has seen ratings growth week after week. Francesca Orsi, Executive Vice President, HBO Programming, had this to say about the renewal:
“Sam, Zendaya, and the entire cast and crew of Euphoria have taken Season 2 to extraordinary heights, challenging narrative convention and form, while maintaining its heart. We couldn’t be more honored to work with this gifted, wildly talented team or more excited to continue our journey with them into Season 3.”
Per Variety, Euphoria has nearly doubled its season one per-episode viewership. The season two premiere, which aired on January 9, 2022, has pulled in 13.1 million viewers across multiple HBO and HBO Max to date. In addition to this, Episodes 2 and 3 have tracked similarly in viewership and this represents close to a +100% increase over season one which saw a 6.6 million average audience size during the summer of 2019.
The big difference this year is that season two of Euphoria is getting a big streaming push via HBO Max. Season one aired in a pre-HBO Max world, although it was available on HBO Now and HBO Go at the time. The marketing strategy has really pushed viewers to catch the show via streaming as well as linear viewings and that could be why the series has seen a sharp increase over its season one performance.
Euphoria is a look at life for a group of high school students as they grapple with issues of drugs, sex, and violence. It’s loosely based on the Israeli series of the same name and creator Sam Levinson based the series on his own experiences as a teenager, including his struggles with depression, anxiety, and drug addiction. While some critics were critical of the show’s depiction of teenage drug use, sex, and violence, most of them praised the show for its honest performances, visual style, and its unflinching portrayal of a subject matter involving teens that most would ignore or sugarcoat.
Are YOU happy to see Euphoria return for season three?