Super Bowl: Doctor Strange sequel, Jurassic World Dominion, & LOTR trailers saw the biggest spikes on social media

The Super Bowl is a huge stage for promotion and this year was no different. The big game topped 112 million viewers and for major studios and networks, it presented an opportunity to showcase their biggest upcoming projects. Now that a few days have passed, we now know which trailers saw the biggest spikes from their Super Bowl assist.

According to RelishMix’s annual Super Bowl social media impact report (via Deadline), Doctor Strange in the Multiverse of Madness topped the list with 93.12 million views in the 24 hours following Sunday’s game. RelishMix takes a holistic view of the 24-hour viral effect for trailers airing ads on Super Bowl Sunday across various platforms including Facebook, Twitter, YouTube, and Instagram. As social word of mouth spreads, materials are shared, reposted, and reviewed by fans and film and series talent.

Jurassic World: Dominion came in second with 86.82 million views and was followed by the upcoming Amazon series Lord of the Rings: The Rings of Power with 80.34 million views. The gap between the top three and the rest of the list is pretty significant. For instance, in fourth place, we have Netflix’s The Adam Project with 32.23 million views. You can check out the full chart below!

Last year’s Super Bowl only saw six movie trailers being aired as movie theaters in Los Angeles and New York City remained closed due to the pandemic. This year presented a return to normalcy in supply and social media engagement. For comparison’s sake, Doctor Strange in the Multiverse of Madness’ 93.12 million traffic on social media is more than double of Fast 9’s 44.52 million traffic following last year’s game.

In terms of pure views, Amazon is boasting that Lord of the Rings: The Rings of Power has the all-time post-game traffic for a trailer dropping during the Super Bowl with 257 million views. 73% of this was generated from overseas due to the IP’s popularity abroad. WaveMetrix says that the views are coming from all trailer video copies on YouTube, Facebook, Instagram, Twitter, and TikTok, as well as Amazon’s YouTube, Facebook, Instagram, Twitter, and TikTok channels.

Disney also reports that the 30-second trailer for the Doctor Strange sequel pulled in 143 million global online views in 24 hours after the Super Bowl, as well as an incremental 55 million broadcast views. Online viewership came from Twitter, Facebook, Instagram, YouTube, TikTok, Snapchat, and Google searches.

What are YOUR thoughts on how the Super Bowl trailers performed?