We’ve been slammed with a ton of CAPTAIN AMERICA: THE WINTER SOLDIER trailers, TV spots, posters, featurettes, etc. as the film prepares to open next week and today, Chevrolet has one more addition to the onslaught. Fortunately, it’s a slightly different kind of promotion, which has a batch of kids portraying the superheroes from the upcoming Marvel flick and it’s pretty cute (did I say cute?). Yeah, it may just be a car commercial, but damned if it’s not a clever marketing tie in, so I give props for that. Also, the bit about “keeping both eyes open” got a laugh out of me. Kids; they say the darndest things.
Enjoy:
CAPTAIN AMERICA: THE WINTER SOLDIER opens on April 4, 2014.