If you’re among the few people holding out on seeing Barbie in theaters, your magenta-pink Dream Boat is coming in! During a Q2 earnings call, David Zaslav announced the near-$1 billion-dollar earning phenom is coming to Max in the Fall!
Addressing people on the other end of the horn, Zaslav doubled down on his belief that a long theatrical window is a way for the box office to recover from the pandemic slump. “We really believe in the motion picture window — let it play out … go into PVOD, take it through the windows that have worked forever [in the business],” he said. “When it goes on Max, it will have a good impact in the fall.”
In addition to bringing Barbie to Max in the Fall, Deadline says Greta Gerwig’s money-printing film will cruise onto airlines in September. Imagine partying with Ken and Barbie at 30,000 feet! That’s a party!
The Barbie cast includes many of Hollywood’s heavy hitters and fresh faces, including Margot Robbie (The Suicide Squad) and Ryan Gosling (La La Land) as Barbie and Ken, alongside America Ferrera (End of Watch), Kate McKinnon (The Spy Who Dumped Me), Michael Cera (Arrested Development), Ariana Greenblatt (Borderlands), Issa Rae (Insecure), Thea Perlman (Matilda), and Will Ferrell (Elf). The film also stars Ana Cruz Kayne (Little Women), Emma Mackey (Sex Education), Nari Nef (Transparent), Alexandra Shipp (the X-Men films), Kingsley Ben-Adir (Secret Invasion), Simu Liu (Shang-Chi and the Legend of the Ten Rings), Ncuiti Gatwa (Doctor Who), Scott Evans (Grace and Frankie), Jamie Demetriou (Cruella), Connor Swindells (Emma), Sharon Rooney (Dumbo), Nicola Coughlan (Bridgerton), Ritu Arya (The Umbrella Academy), Dua Lipa, and Helen Mirren (The Queen).
Greta Gerwig directs from a screenplay she wrote with Noah Baumbach, based on Mattel’s rich history with the Barbie toy brand. The film’s producers are Oscar nominee David Heyman (Marriage Story, Gravity), Robbie, Tom Ackerley, and Robbie Brenner, with Michael Sharp, Josey McNamara, Ynon Kreiz, Courtenay Valenti, Toby Emmerich, and Cate Adams serving as executive producers.
Who’s ready to party with Barbie and the gang when the pink-powered box office burner comes to Max this Fall? Stay tuned for more details!