How exactly do you cram a $300M, three hour movie into a thirty second TV commercial? Actually, it seems you can do it surprisingly well. This ad ran during the World Series, and is wise to focus less on the actual plot and more on the giant robots, rainbow colored creatures, and giant, robotic, rainbow colored explosions featured in AVATAR.
For all intents and purposes, this could be a trailer for the video game, as actual humans are seen for about two seconds and it will likely leave the average World Series viewer going, “What the hell was…Ooh the game’s back on!”
But it’s definitely worth watching as surprisingly enough, there’s actually a fair amount of new footage shown for a thirty second spot. Check it out below.