Squid Game: Netflix hit series set to generate nearly $900 million in value

Netflix is about to see a huge return on their investment in Squid Game. The Korean-language hit, which is officially Netflix’s biggest debut with 111 million views in its first month, is about to create nearly $900 million in value for the streamer.

“Bloomberg News” reviewed a confidential document that revealed that Squid Game generated $891.1 million in impact value. This is incredible news for Netflix as the nine-episode series cost the platform $21.4 million to produce which is about $2.4 million an episode. This makes the show cheaper than Dave Chappelle’s standup The Closer or even a couple of episodes of The Crown.

The report also revealed new viewing data about Squid Game which shows that 132 million people watched at least two minutes of the show in the first 23 days. 89% of viewers who started the series, which is about 117 million viewers, watched at least 75 minutes and 66%, 87 million viewers, finished the show within the 23-day release window. Breaking it down even more, viewers have consumed more than 1.4 billion hours of the show. That’s a lot of binging and a lack of sleep.

It’s interesting to note that a report from Nielsen shows that Squid Game got off to a bit of a slow start in the U.S. During its first week on the platform, the show failed to crack the top 10 original series with about 206 million minutes in viewing. Despite the U.S. catching on late, the series quickly reached No. 1 on Netflix in 90 countries.

Squid Game tells the story of a group of 456 people who are invited to risk their lives in a mysterious survival with a U.S. $38.7 million prize. The nine-episode series stars Lee Jung-Jae, Park Hae-soo, and Wi Ha-joon.

Have YOU been watching Squid Game?