I guess Pixar is getting bored with being a lock for the Best Animated Feature Oscar every year, and now with one of their best films in a while, they’re going to be gunning for the top award.
They’re planning a major push for TOY STORY 3 as a serious contender for Best Picture. The campaign is going to include some advertisements featuring Toy Story characters acting out various scenes from other best picture winners including ON THE WATERFRONT, WEST SIDE STORY, SHAKESPEARE IN LOVE, SILENCE OF THE LAMBS, TITANIC, RETURN OF THE KING and of course, FORREST GUMP as they share an overlapping star.
TOY STORY 3 is currently hovering around my favorite film of the year right now alongside THE SOCIAL NETWORK, and this may seem like a reasonable thought at the present time. But keep in mind that we have yet to see titles like BLACK SWAN, 127 HOURS, TRUE GRIT and others hit theaters yet, as we’re about to launch into full-on Oscar season. However, those could grab some actor/director awards and leave the big Best Picture slot open.
If we’re being honest, the Oscars are pretty political and ratings dependent so it might be “time” for an animated film to win big if for no other reason than to get people talking about it.
Do you think TOY STORY 3 has a chance? Do you think it deserves it?
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