Cool Videos: The Title Design of Saul Bass

Last Updated on August 5, 2021

Nowadays it seems like every movie has to have a fancy opening title sequence. But it wasn’t always that way. The idea that opening credits could be an art form came from legendary graphic designer Saul Bass.

Bass got his start in the mid-50s and quickly gained notoriety after his work on THE MAN WITH THE GOLDEN ARM. Over the years (and until his death in 1996), he continued to work on a number of memorable films for legendary directors like Alfred Hitchcock (ANATOMY OF A MURDER, PSYCHO), Stanley Kubrick (SPARTACUS) and Martin Scorsese (GOODFELLAS, CAPE FEAR). In addition to being a movie title genius, Bass was also proficient in his day job as a designer. He designed the AT&T logo, the Continental Airlines logo, the Girl Scouts logo and even the Quaker Oats guy.

This video looks back at some of Bass’ most iconic work in cinema over the years. Check it out below!