Ang Lee’s Life of Pi will premiere 3D scene previews in front of Prometheus, Abraham Lincoln: Vampire Hunter, and Ice Age: Continental Drift

Ang Lee’s 3D epic LIFE OF PI will be getting an unconventional marketing push beginning this Friday.

In front of 3D screenings of PROMETHEUS, moviegoers will get the chance to view a full, uncut scene from the upcoming movie. There will also be different scenes placed in front of ABRAHAM LINCOLN: VAMPIRE HUNTER and ICE AGE: CONTINENTAL DRIFT.

Plot: Pi Patel is an unusual boy. The son of a zookeeper, he has an encyclopedic knowledge of animal behavior, a fervent love of stories, and practices not only his native Hinduism, but also Christianity and Islam. When Pi is sixteen, his family emigrates from India to North America aboard a Japanese cargo ship, along with their zoo animals bound for new homes.

The ship sinks. Pi finds himself alone in a lifeboat, his only companions a hyena, an orangutan, a wounded zebra, and Richard Parker, a 450-pound Bengal tiger. Soon the tiger has dispatched all but Pi, whose fear, knowledge, and cunning allow him to coexist with Richard Parker for 227 days lost at sea. When they finally reach the coast of Mexico, Richard Parker flees to the jungle, never to be seen again. The Japanese authorities who interrogate Pi refuse to believe his story and press him to tell them “the truth.” After hours of coercion, Pi tells a second story, a story much less fantastical, much more conventional-but is it more true?

Fox chairman Tom Rothman said “this film is special and different, and so we didn’t want to give people the same-old, same-old.”

The buzz around the movie has been building as have the expectations for it to do well come awards season. Rothman also stated a conventional trailer will be released sometime soon as well.

LIFE OF PI is slated to open November 21st.