The Heinz food company channels Pixar for their latest Australian ad

Last Updated on August 2, 2021

Beans, beans, the musical fruit
The more you eat, the more you toot
The more you toot, the better you feel
So we have beans at every meal!

Five minutes ago, I would have told you that the world of bean marketing couldn't possibly be exciting. I mean, they're beans, right? However, the H.J. Heinz Company or Heinz, proved me undoubtedly wrong today as they shared a delightful, Pixar-looking short film for one of their most famously delicious products.

You can watch the short-film for yourself below:

The new short comes by way of a promotion for the food maker's new Australian 'Can Size for Every Aussie' product launch. As the animation channels the feel-good vibrations of the famous Pixar Animation Studio's UP, we witness the story of Geoff, and how he built a lasting product and family using his love of beans and a bit of technological know-how. The short took over a year to create, but if you ask me, was well worth the effort. I say this because it most certainly leaves an impression, and I'll be damned if I don't search for Heinz the next time I think to purchase a can of beans to go with my BBQ hot dogs. Well done, Heinz. Like many of your quality products throughout the years, this animated short was quite the feast.