Pardon me? As we know, the Super Bowl has become much more than a Football game; Over the years, it's become a vehicle for companies to roll out their strangest and most expensive ads, but one of of the upcoming commercials for Super Bowl LIII won't actually be a Super Bowl commercial at all, but rather a Broadway musical starring Michael C. Hall.
You heard that right. Michael C. Hall, best known for his exemplary work on Six Feet Under and Dexter, will be taking the lead in a stage performance known as Skittles Commercial: The Broadway Musical. "To celebrate the biggest marketing day of the year, Skittles wanted to go bigger than the traditional 30-second big game ad. Skittles Commercial: The Broadway Musical is a one-show-only, live 30-minute spectacle, performed in the heart of Times Square in a 1,500 seat Broadway theater," Skittles said. "Through song and dance, the show takes an absurdly self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising in our lives." You can take a look at the promotional video below, which, although it doesn't give us much of a glimpse into the musical, does set the stage for something quite strange.
This sounds…bizarre, but hey, it will all be for a good cause as ticket proceeds will be donated to Broadway Cares/Equity Fights AIDS, a charity which helps ensure that men, women and children across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling and emergency financial assistance. Not only that, but Skittles will also be matching the ticket proceeds with a minimum donation of $25,000 and a maximum of $50,000.
Skittles Commercial: The Broadway Musical will be performed at The Town Hall on February 3rd, 2019 from a script by Will Eno, known for Thom Pain (based on nothing), with music by Drew Gasparini (Smash). If you're going to be in the area, you can look into getting tickets right here. What's your favourite Skittles commercial? Personally, I've always been tickled by the one which features the man who turns everything he touches into Skittles. "I met a man on the bus today. I shook his hand…he'll never see his family again." Lovely.
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