Budweiser helps John Carpenter write Halloween II in Brazilian ad

Last Updated on July 30, 2021

In Brazil, Halloween isn't quite what it is in the states, but Video Connection in downtown São Paulo – which is apparently the last video store in downtown São Paulo – still celebrated the holiday with a get-together for which there was Budweiser on hand. And to promote the event, a Brazilian ad agency called Africa put together a very cool commercial.

John Carpenter has said in multiple interviews that he really had no story in mind for HALLOWEEN II, so he needed beer to get him through the writing process. Back in 2014, he told Vulture that, although Debra Hill is credited as co-writing the script for that film, 

I wrote most of that by myself. That was a painful script because I didn’t feel like I had any story. And the only thing I could think to do was to start immediately after HALLOWEEN ended, and just carry on. And it was a script I wrote with a six-pack of beer every night, trying to get some inspiration."

When asked what beer he was drinking, Carpenter replied, 

I would think Budweiser because it would give me a buzz, but wouldn’t get me drunk."

Thus the inspiration for the Budweiser commercial embedded below, which imagines what Carpenter's Bud-enhanced writing sessions might have been like.